Terms

SecondTouch · operated by Ruben Olaverria, Chicago, IL · Last updated October 2026

The service

SecondTouch runs compliant follow-up campaigns on a client’s dormant lead list and books qualified appointments into the client’s calendar. It is a reactivation service only: we do not sell or supply leads. This page summarizes the commercial terms; the signed one-page services agreement is the controlling document.

What counts as billable

You pay per held meeting only. A meeting is billable when it is both qualified and held:

• Qualified — (1) a stated need matching the client’s service, documented in the conversation transcript; (2) the prospect is the decision-maker or confirms decision-maker involvement; (3) booked into the client’s calendar for a real slot of at least 15 minutes; (4) not an existing customer already in the client’s active pipeline; (5) contact details verified, with the booking confirmation delivered.
• Held — the prospect attended and the meeting lasted at least 10 minutes, confirmed by the source named in the agreement (calendar check-in, client confirmation, or attendance log).

A booked meeting that does not hold is not billable. We attempt to re-book no-shows free within 5 business days (up to 3 attempts); if it cannot be re-booked, the line is removed from the invoice permanently. A meeting counts as ours if our sequence was the last touch before booking within a 30-day attribution window; existing-pipeline exclusions are documented at intake.

Prices and payment

• Home services (HVAC, roofing, remodelers, plumbing): $150 per held meeting
• Medspas and dental clinics: $100 per held appointment
• General local services: $75 per held meeting
• No setup fee. No retainer is required to start.
• Invoices are issued through Stripe payment links on net-7 terms, with an evidence pack behind every line.
• Optional retainer conversion (typically month 2–3): $500, $1,000, or $2,000 per month by lead volume, billed monthly in advance, cancel anytime. The conversion is disclosed in the agreement from day one.

Disputes

Dispute any invoice line within 7 days of the invoice. Disputes are resolved within 5 business days against the evidence pack; a line that fails the qualified/held definitions is credited or replaced.

Client obligations

• The list must hold at least 300 contacts, with the last interaction inside 24 months
• The client warrants that every contact either gave prior express written consent to receive marketing messages from the client, or has an established business relationship with the client — and that the client can produce that evidence on request
• Contacts with uncertain consent are run email-first; text messaging begins only after A2P brand and campaign registration under the client’s own EIN is active
• The client provides a working booking calendar, a physical postal address for email footers, and a person who takes the meetings
• The client cooperates with suppression, evidence production, and any regulatory inquiry

Our rights and limits

• We may refuse or pause any campaign on compliance grounds, without penalty
• Sends run 8am–8pm recipient-local time; opt-outs are honored the same day across all channels
• We never guarantee a number of replies, bookings, held meetings, or revenue. We sell the work and the measurement
• Compliance information on this site is general information, not legal advice